Save Your Soul.
Designed to be Seen
Every stitch, every detail is meticulously crafted to captivate attention. Our fashion is not meant to blend in; it's designed to make a statement, to be noticed, and to spark conversations.
Iconic in a Room of Icons
Inspired by the diverse and dynamic culture of Florida, "Soul of the Rich" presents collections that are as diverse as the personalities they adorn. Our pieces are not just garments; they are iconic symbols in a room filled with trendsetters.